5 Myths About Job Search In LinkedIn
What is LinkedIn? What are the pros and cons of this network? Will it suit me? Will I be able to find work there? LinkedIn is a powerful tool for job seekers. Here you can describe your experience, achievements, skills, and with the right strategy to attract the attention of recruiters. Also here you can find those contacts that will lead you to a dream company. But my clients don’t just don’t want to use LinkedIn, they desperately resist registering there. I analyzed the clients’ responses and gathered them into five main myths about job search on LinkedIn.
Myth 1. “LinkedIn is a complex and inconvenient resource”
At first glance, this may indeed seem so, but if you take an hour of time, you will easily navigate through the transitions, in the search settings, in how to write posts and leave comments. After the latest updates, LinkedIn has become even simpler and clearer, with more supporting information and training videos. LinkedIn has collected the best of two platforms, for example, from Facebook (where you can meet other people and share news from your life) and job search sites, for example, HeadHunter (where you can post your resume and track jobs). Only on LinkedIn you will not see photos of cats and someone’s lunch. LinkedIn is a space for building your career, your brand, searching for partners and customers. People come to LinkedIn on the case. This is a workplace. LinkedIn founder Rayd Hoffman says: “I don’t have a goal to delay a user on our site for as long as possible. I want a person to come in, do what he needs in a few minutes, and continue his working day. ”
Myth 2: “LinkedIn doesn’t work. I opened a profile there, and nothing happens!”
Agree. If you just open a profile, then little will change in your life. You need to be visible on this network and appear in the search. There are two laws, following which you can be successful and visible in LinkedIn. The first law: create a strong profile, with a photo, with achievements, publications, projects and recommendations, with skills and interests. Your profile should be clear to your success story. And it is through the profile that you can build your personal brand. LinkedIn has a “Profile Efficiency” indicator, measured in percentages from 0 to 100. The higher it is, the more serious it will be to your profile and the better your profile will be displayed in the search. Thus, there is a greater chance that a potential employer, looking for employees for certain keywords, will look at your profile. The second law: create a strong network of contacts. Targeted contacts. Meet people from your sphere, with the best specialists of your industry, recruiters and HR managers, watch their activities, communicate in groups and keep an active correspondence with a story about yourself and about what you can be useful. Go to the number of contacts more than 500, and your profile can already be ranked as successful, you will be visible in this professional network.
Myth 3. “I can’t write *a well-known person in business*, what will he think of me?”
On LinkedIn, you just need to make contacts. Do not be afraid to send invitations to everyone who interests you. The only point is to describe immediately who you are and why you think that your contact will be useful to the addressee. Perhaps you should not immediately send a request to the director of the company if you are under the direct supervision of, for example, the head of the analytics department. It makes sense to get acquainted with the head of the department, to tell about yourself and how you can be useful to the company. But each situation is individual, so it is important to find a person who makes a decision about hiring an employee for work. In LinkedIn, no posts select candidates, and no candidates choose positions. Here people choose each other.
Myth 4: “Real professionals have nothing to do on social networks!”
According to statistics, now more than 65% of applicants of different levels of expertise and business find work through networking on social networks. Ignoring modern technology, you can miss out on many career opportunities! If you are a professional in your field, share publications, participate in group discussions, use the principles of building a presentation, declare your expertise and continue to grow!
Myth 5: “There are no vacancies for me!”
The ability to find work through LinkedIn is one of the biggest advantages of this network. By clicking on “Jobs” in the menu, you will see “Jobs that may interest you”, which LinkedIn algorithms have chosen for you, based on your profile data and the open proposals of employers. At least, it is interesting to see them and study well. It also makes sense to subscribe to the pages of companies that interest you. On the company’s page, you can see a list of employees, important corporate news, press releases, and often job ads are published there. I prefer an active job search, rather than waiting for vacancies. Therefore, not only keep track of companies that interest you, but also meet, follow updates and posts from recruiters and HR managers, communicate, share your experience and achievements.
Conclusion: LinkedIn really works!
We hope we managed to slightly dispel the myths about finding a job on LinkedIn, and you will soon take the first steps and begin to effectively use LinkedIn for your own purposes.